CHEETOS® Baked FLAMIN' HOT® Cheese Flavored Snacks. LAY'S® Baked Barbecue Flavored Potato Crisps. LAY'S® Baked Original Potato Crisps. LAY'S® Baked Sour Cream & Onion Flavored Potato Crisps. RUFFLES® Baked Cheddar & Sour Cream Flavored Potato Crisps. If you want to up your snack game.

The current Cheetos logo, used since 2002. Product type Owner Country United States Introduced 1948 Markets Australia, Austria, Belgium, Brazil, Canada, Chile, China, Cyprus, Egypt, France, Greece, Hungary, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Lebanon, Lithuania, Macedonia, Mexico, Netherlands, New Zealand, North America, Pakistan, Poland, Portugal, Romania, Russia, South Africa, South America, South Korea, Turkey, Spain, Ukraine, United Kingdom, United States Previous owners and Website Cheetos (formerly styled as Chee-tos until 1998) is a brand of snacks made by, a subsidiary of. Creator invented Cheetos in 1948, and began national distribution in the U.S.

The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. Driver for asus p5sd2 vm. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in, and Strawberry Cheetos in. Contents • • • • • • • • History Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's, -based research and development kitchen.

The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman Herman W. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S. In 1948 along with a potato product called Fritatos. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million.

Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America. While Cheetos was the first snack food of its kind, competing products in the snack food category have since emerged—including Cheese Curls, Cheese Curls. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.

As of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions: (which includes in the United States and, in and Latin Americas Foods in,,,. PepsiCo also granted a license to the to distribute the Cheetos snack. In 2010, worldwide annual sales of Cheetos totaled approximately $4 billion, making it the 11th-largest PepsiCo brand. Products and distribution. A sample of Crunchy Cheetos The first Cheetos product was Crunchy Cheetos, invented in 1948 in. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971.

The baked varieties, otherwise known as Baked Cheetos, became available beginning in 2004. As of 2010, there are 21 different variants of Cheetos snacks distributed in the United States. In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations—including a spicy variety known as Flamin' Hot Cheetos. Cheetos are among the snack varieties included in the Frito-Lay snack mix.