Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and guidelines to catch your attention and make the sale. You want your cover to be different and unique, but you also want to tick all the right boxes (because they work). The worst thing an author can do is consider their cover design like a blank canvas and add whatever they want, wherever they want. So here are the tricks you need to know.

By Anime Books.com Updated about 2 years ago Taken at Anime Books.com. This book features the martial art reference of a group team battles. It includes kicks, high kicks, punches, flips, gun actions, and more with two fighters.

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(Note: I chose these images and book covers quickly to illustrate my point. I’m sure you can find better examples). Make it “Pop” A lot of authors ask for covers that “pop.” And many designers have no idea what this means.

But I’ve narrowed it down to contrast. You want a strong light to dark transition, with strong shadows. You want the central object or character to really “pop” out, by being spotlighted and lighter in color (you can also do the reverse and have a very light cover, with a bold, dark central image). But you also want contrasting colors: colors that are opposites on a color wheel. Movie posts use orange and teal all the time, because they are a very pleasing color combination.

You can also use blue and red (although it’s hard to do well – black/gray and red usually works better), purple and yellow (colors which – I believe, only those born in Aquarius truly love). (Note: non-fiction covers don’t need to “pop” in the same way – they can stand out by using bright colors or a simple central image). Lots of space A lot of book covers are too busy.

Many of mine certainly are (partly due to my design style, partly because the authors want to include everything on the cover). Even if there are lots of elements, the background should be blended together smoothly – this can be done with a color wash (for example, in Fallen below, the dress could have “popped” more if it were deep red but that would have made the text harder to read.

Lauren Kate’s covers are breathtaking, but very simple.) There’s also a lot of space in Guy’s cover below. Most non-fiction books will have a central background color/gradient, and a very simple single image that illustrates a concept. If you’re designing your own cover, there probably needs to be a lot more space between the letters. The normal spacing between letters is too cramped for a book cover. This is especially true for author names. See how far the letters in “Lauren Kate” stretch out?

(Probably about 350% of normal). It makes it more cinematographic somehow. Guy’s last name and author title are both pretty long, so he couldn’t fit as much space between the letters, but he makes up for the cramped letters by adding a lot of extra spaces in the middle, and to the sides of the subtitle and blurb lines (look at the subtitle on the very bottom. No reason to break that into two lines. But the extra space makes the cover layout less box-square, and more fluid – like two inverted triangles. Make it clever (non-fiction) or emotional (fiction) Here’s a quick rule of thumb: non-fiction appeals to the brain.

You want an instantly clever image to catch their mental attention. Non-fiction covers should have a central “gimmick” and a solid color background or gradient (orange and yellow are very popular for business books. (BTW, notice how wide the spacing is between the letters on these two covers). You catch the brain’s attention by showing a juxtaposition – things that shouldn’t really go together and are unexpected. Then the subtitle tells them what the book is about. On the other hand, fiction appeals to the heart.